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Integrated Systems Events 

Integrated Systems Events 

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Privacy Policy

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Privacy Policy

GENERAL

Integrated Systems Events LLC (having its registered office at 11242 Waples Mill Road, Suite 200, Fairfax, VA 22030, United States of America) (hereinafter referred to as: “ISE”, “we”, “us” and “our”) is the owner and organizer of the world’s largest audiovisual and systems integration trade fair (“Event”). ISE operates this website under the URL www.isevents.org (“Website”).

The protection of your privacy and the confidentiality of your Personal Data, as defined below, is very important to ISE. Accordingly, ISE is committed to complying with the applicable data protection laws, in particular the EU General Data Privacy Regulation (“GDPR”). This privacy policy (“Privacy Policy”) explains which Personal Data are collected and processed, for what purposes this occurs, how long we retain these Personal Data, what your rights are and how you can reach us.

Below you will find an overview of all paragraphs of this Privacy Policy.

  • Processing of Personal Data: categories, purposes and legal bases
  • Transfer of Personal Data to third parties
  • Data deletion and storage period
  • Cookies
  • Links to third-party sites
  • Social plug-ins
  • Security
  • Your rights
  • Changes to the Privacy Policy
  • Questions and contact details

1. PROCESSING OF PERSONAL DATA: CATEGORIES, PURPOSES AND LEGAL BASES

“Personal Data” means any information with which you can be personally identified. This includes for example your name, your postal or e-mail address. ISE collects Personal Data in various ways, for example when you register for the Event, when you are a representative of an organization reserving exhibit space at the Event (“Exhibitor”) or when you are a representative of an organization partnering with ISE (“Partner”), a representative of one of our suppliers, a press attendee at the Event, or when you sign up for ISE’s newsletter. The situations in which ISE collects various types of Personal Data, for which purposes and on the ground of which legal basis, is described in detail below.

  • Attendees

ISE collects Personal Data of attendees of the Event. For more information on the processing of Personal Data of attendees of the Event (“Attendees”), please refer to the [Privacy Policy for Attendees].

  • Exhibitors or Partners

If you act on behalf of an Exhibitor or Partner in relation to the Event, including but not limited to attending the Event, ISE collects and processes the following categories of Personal Data:

  • contact details: your name, (business) email address, (business) telephone number, position and country of residence;
  • communication content: the content of email or other communications insofar as it contains Personal Data; and
  • company details: name of company and the address of the company if they can be linked to you as an individual.

ISE processes the above Personal Data for one or more of the following purposes:

  • planning, coordinating and operationally managing the Exhibitor’s participation in the Event;
  • facilitating access for the Exhibitor’s representatives to the Event premises and services;
  • sending service-related communications and important updates regarding the Exhibitor’s booking, logistical arrangements, or other relevant Event information;
  • enabling registered Attendees to schedule appointments or meeting slots with the Exhibitor, where such functionality is offered.
  • providing customer service and operational support in connection with the Exhibitor’s booking;
  • invoicing and payment administration;
  • facilitating on-site security, access control, and visitor management;
  • collecting feedback and evaluating the Event experience;
  • contacting Exhibitor representatives about future editions of the Event, subject to applicable legal requirements; and
  • complying with applicable legal or regulatory obligations.

ISE processes the aforementioned Personal Data based on of the following legal basis:

  • the processing is necessary for the purposes of the legitimate interests pursued by ISE or a third party (purposes 1 - 9);
  • the processing is necessary for compliance with a legal obligation to which ISE is subject (purpose 10). In such cases, ISE only processes Personal Data to the extent required by applicable laws and regulations, and in accordance with its legal duties.
  • Press attendees

If you attend the Event as a journalist or other accredited media representative, ISE collects and processes the following categories of Personal Data:

  • Contact details: your name, (business) email address, (business) telephone number and country of residence;
  • Company details: your position, the name of your media outlet or organisation, and its business address;
  • Accreditation details: information provided during press registration, such as media type, publication name, and press ID or other credentials;
  • Communication content: the content of correspondence with ISE, insofar as it contains Personal Data.

ISE processes the above Personal Data for one or more of the following purposes:

  • facilitating your access to the Event and related press facilities;
  • supporting and coordinating media coverage of the Event, including accreditation management and press logistics;
  • providing you with relevant press materials or updates relating to the Event;
  • following up with you after the Event (e.g. for feedback or to share post-event media content);
  • maintaining a record of accredited press attendees for future editions or media outreach, subject to applicable requirements.
  • complying with applicable legal or regulatory obligations.

ISE processes this Personal Data on the basis of the following legal grounds:

  • the processing is necessary for the purposes of the legitimate interests pursued by ISE (purposes 1–5), including the promotion and documentation of the Event and communication with accredited media;
  • the processing is necessary for compliance with legal obligations to which ISE is subject (purpose 6);
  • the processing is necessary for the performance of a contract to which the press attendee is a party, or in order to take steps at the request of the press attendee prior to entering into a contract (where applicable to purposes 1 and 2).

If ISE processes Personal Data based on the legal basis ‘legitimate interest’, ISE assesses whether the impact on your interests and rights and freedom overrides ISE’s legitimate interests prior to the processing. If you wish to receive further information on the balancing of interests by ISE, please contact us. Our contact details are listed in paragraph 10 of this Privacy Policy.

  • Suppliers

If you provide products or services to ISE, ISE collects and processes the following categories of Personal Data:

  • Contact details: your name, (business) email address, (business) telephone number, and country of residence;
  • Company details: your position, the name of the company, and its business address;
  • Payment data: your (business) bank account number and related invoicing details;
  • Communication content: the content of business correspondence with ISE, to the extent it contains Personal Data.

ISE processes the above Personal Data for one or more of the following purposes:

  • to enter into and perform agreements for the purchase of products or services;
  • to manage and maintain ongoing business relationships with suppliers and service providers;
  • to administer invoicing, payments and financial records;
  • to comply with legal and regulatory obligations, including tax and accounting requirements.

ISE processes this Personal Data on the basis of one or more of the following legal grounds:

  • the processing is necessary for the performance of a contract to which the supplier is a party, or to take steps at the supplier’s request prior to entering into such a contract, insofar as the supplier is a natural person (purposes 1–2);
  • where the supplier is a legal entity, the processing of Personal Data of its representatives is based on ISE’s legitimate interest in executing and managing that contractual relationship (purposes 1–3);
  • the processing is necessary for compliance with a legal obligation to which ISE is subject (purpose 4).
  • Newsletter subscribers

If you subscribe to our newsletter and/or if you agree to receive updates and communications about ISE, ISE collects and processes the following categories of Personal Data:

  • Contact details: your name, (business) email address, (business) telephone number and country of residence; and
  • Company details: position, name of company and the address of the company.

ISE processes the aforementioned Personal Data for one or more of the following purposes:

  • Send the newsletter

ISE processes the aforementioned Personal Data based on of the following legal basis:

  • the processing based on your consent.

You may change your newsletter preferences (i) at any time by simply updating your account, or (ii) by opting-out of receiving future emails as described at the bottom of each communication from ISE.

  • Website visitors

If you contact ISE and/or visit our website, ISE collects and processes the following categories of Personal Data:

ISE processes the aforementioned Personal Data for one or more of the following purposes:

  • to communicate with website users/visitors; and
  • to enable the proper functioning of our website.

ISE processes the aforementioned Personal Data based on of the following legal basis:

  • the processing is necessary for the purposes of the legitimate interests pursued by ISE or a third party (purpose 1 and 2). If ISE processes Personal Data based on the legal basis ‘legitimate interest’, ISE assesses whether the impact on your interests and rights and freedom overrides ISE’s legitimate interests prior to the processing. If you wish to receive further information on the balancing of interests by ISE, please contact us. Our contact details are listed in paragraph 10 of this Privacy Policy.

LEGAL MATTERS; SAFETY

ISE may, without your consent, access and disclose your Personal Data, any communications sent or received by you, and any other information that ISE may have about you or your account as may be permitted or required by law (including, but not limited to, by court order or subpoena), or to prevent or investigate suspected fraud, violations of our Terms of Service, or activity that reasonably appears to ISE to be illegal or may expose us to legal liability. Additionally, ISE may disclose your information in situations that it, in good faith, believes to be emergencies involving potential threats to the physical safety of any person or property if ISE believes that your information in any way relates to that threat.

2. TRANSFER OF PERSONAL DATA TO THIRD PARTIES

We share your Personal Data with the parties set out below:

  • GES Event Intelligence LTD (“GES”), as they facilitate the registration process and supply the software to support the registration process;
  • Other ISE entities, as they assist with practical aspects of organizing the Event (e.g. assisting you when you want to change your registration);
  • Map Your Show LLC, in order to provide a feature within the ISE application;
  • LL&J LLC (“ShowStoppers”), in order to organize an official press event at the Event;
  • Exhibitor Media LLC, in order to organize an exhibit design competition at the Event;
  • Organizations providing media coverage of the Event, to ensure accurate reporting and promotion of the Event;
  • Sponsors and partners, in order to organize and manage activities related to their conference during the Event and for marketing purposes;
  • AVIXA Inc. and CEDIA Inc., for marketing purposes;
  • Competent authorities, in order to comply with a legal obligation.

We have taken extensive technical and organizational measures to protect your Personal Data and only disclose these Personal Data to third parties with similar standards of technical and organizational measures. We have concluded data sharing agreements with all processors on behalf of ISE to ensure Personal Data is shared and protected in accordance with the applicable data protection legislation.

Data transfer outside the EEA: In principle, all Personal Data is hosted on servers located in the European Economic Area (“EEA”). However, the sharing of Personal Data with Map Your Show LLC, ShowStoppers, Exhibitor Media LLC,  AVIXA Inc. and CEDIA Inc. involves transferring your data outside the EEA, specifically to the United States of America. The sharing of Personal Data with Exhibitors and/or sponsors/partners also might involve transferring your data outside the EEA if the Exhibitor and/or sponsor and/or partner is established outside the EEA.

Transfer to the United States of America: There are a number of theoretical risks for your Personal Data associated with the transfer of data to recipients in the United States of America (possible access to your Personal Data by U.S. authorities under the PRISM and UPSTREAM surveillance programs based on Section 702 of FISA (Foreign Intelligence Surveillance Act), as well as under Executive Order 12333 or Presidential Police Directive 28; Ineffective legal protections for citizens of Member States of the European Union against such access in the United States of America or in the European Union). ISE has signed Standard Contractual Clauses to minimize these risks which provide for specific technical protective measures.

Please contact us using the contact details mentioned in paragraph 10 of this Privacy Policy if you require further information on the specific mechanism used by us when transferring your Personal Data out of the EEA.

3. DATA DELETION AND STORAGE PERIOD

Your Personal Data will be deleted or blocked as soon as the purpose of storage ceases to apply. The data may be stored for longer if this is permitted by applicable legislation or standards. Data will also be blocked or deleted if a storage period prescribed by applicable legislation or standards expires, unless there is a need for further storage of the data for the conclusion or performance of a contract.

4. COOKIES

ISE uses cookies to be reminded of who you are and to make sure you receive information that is relevant to you, the Website uses data „cookies.“. These cookies are small data files stored on your computer which identify you as a previous visitor to the Website and help ISE to personalise your experience when you arrive. These cookies are set when you register or submit on-line forms. Cookies are also used in ISE’s online shop to help ISE track visits to specific areas and process the items in your shopping cart. Cookies are also used for reporting aggregate site traffic information. Each browser accessing the Website is given a unique cookie to determine initial usage versus repeat usage and to target ads and other information based on user interests. Third party advertisers, may also use cookies on the Website, which are subject to the privacy terms and other terms and conditions of the relevant third party, as indicated for each such third-party below. Most web browsers are set to accept cookies. You can instruct your browser not to accept cookies. However, if you disable this function, you will not be able to use some of the features on the Website.

LOG FILE DATA & WEB ANALYTICS

[Like most website operators, ISE collects log-file data from all visitors to the Website. This information may include the browser you are using, the internet address from which you linked to the Website, the operating system of your computer, the unique IP address of the computer you used to access the Website, and usage and browsing habits. ISE uses this information to help diagnose and troubleshoot server malfunctions, to analyze trends, track user movement in the aggregate, and gather broad demographic information. We may also use individual information we collect through web logs to send you targeted offers and other communications.

In addition, ISE also collects user statistics (e.g., 45% of the Website users are interested in Exhibitor X) in order to describe the Services to prospective partners, advertisers, and other third parties, and for other lawful purposes. This data is collected in anonymized form and is made available to third parties, such as market research companies, to provide the relevant statistics.][EW6] 

USER-BASED ADVERTISING SERVICES

[ISE uses the third-party advertising technology listed below to serve ads when you visit the Website. For instance, ISE uses Google AdSense, among others, to provide advertising in its e-newsletters. If your browser is set up to accept cookies, Google AdSense or other ISE partners may place cookies or web beacons on your computer when you visit the Website or interact with ISE’s email messages. Please note that this happens whether or not you click on an advertisement placed by these companies. Google AdSense and ISE’s partners use cookies and web beacons according to their own privacy and security polices, which are referenced below.][EW7] 

[Data privacy statement for the use of Google AdSense.

This website makes use of Google AdSense, a web service to allow inclusion of commercial advertisements from Google Inc. („Google“). Google AdSense uses so-called „Cookies“, text files, which are stored on your computer and enable an analysis of your use of the website. Google AdSense also uses so-called „Web Beacons“ (invisible graphics). Information, such as the number of visitors to this site, can be analyzed through use of these Web Beacons. Information about the use of this site gathered through Cookies and Web Beacons (including your IP address) as well as advertising formats will be transmitted to a Google server in the USA and saved there This information may be transferred to a Google partner. Google will not, however, pass on your IP address with other information saved about you. You can prevent the installation of such cookies by selecting the appropriate settings on your browser software; however, we would like to point out that, if you do so, you may not be able to use all the functions of this website completely. By using this website, you agree that your Personal Data collected by Google can be processed in the aforementioned manner and for the purpose mentioned above.][EW8] 

5. LINKS TO THIRD-PARTY SITES

The Website may contain links to other websites. It is possible for you to receive information directly from ISE partners and other companies if you access them through a link on ISE or if you go directly to their websites. Once you are on such websites, any Personal Data that you supply to these partners, for example, to obtain information or buy products directly from them, is beyond ISE’s control and will be the responsibility of the reelevant third-party and not ISE. ISE is not responsible for the privacy practices or the content of these websites or any other sites linked to or referenced on the Website.

6. SOCIAL PLUG-INS

[The Website uses the following Social Plug-ins:

Data privacy statement for the use of Facebook plug-ins (Like-Button).

Plug-ins for the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. You can identify the Facebook plug-ins by the Facebook logo or the „Like button“ („I like“) on our page. Please click here for an overview of the Facebook plug-ins: http://developers.facebook.com/docs/plug-ins/ When you visit our pages, a direct link is established between your browser and the Facebook server via the plug-in. Thus, Facebook receives the information, that you have visited our page via your IP address. If you click on the Facebook „Like button“ when you are logged on to your Facebook account, you can link the contents of our pages to your Facebook profile. This way, Facebook can link the visit to our pages to your user account. We would like to point out that, we as the providers of this site, have no knowledge about the contents of the transferred data and their usage by Facebook. For further information, please refer to the data privacy statement of Facebook at http://facebook.com/policy.php. If you do not want Facebook to link the visit to our pages to your Facebook user account, you can log out of your Facebook user account.

Data privacy statement for the use of Google Analytics.
This website makes use of Google Analytics, a web analysis service of Google Inc. („Google“). Google Analytics uses so-called „Cookies“, text files, which are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of the website (including your IP address) is transferred to a Google server in the US and saved there. In the event of activation of IP-anonymisation on this website, Google shall shorten your IP-Address within the member states of the European Union or of the European Free Trade Association beforehand. Only in exceptional cases shall the full IP address be transferred to a Google server in the USA and shortened there. Google uses this information to evaluate your use of the website, to compile reports on the website activities for the owner of the website and to provide further services pertaining to the website and Internet use. Google may also transfer this information to a third party, if required, provided this is demanded by law or if third parties are processing this data on behalf of Google. Under no circumstances will Google link your IP address with other data of Google Inc. You can prevent the installation of such cookies by selecting the appropriate settings on your browser software; however, we would like to point out that, if you do so, you may not be able to use all the functions of this website completely, or alternatively, you can down-load and install a browser plug-in found under the following link: http://tools.google.com/dlpage/gaoptout?hl=en . By using this website, you agree that your Personal Data collected by Google can be processed in the aforementioned manner and for the purpose mentioned above.
You can turn on/off tracking here:

INSERT PLUG IN - *************[EW9] ][EW10] 

 7. SECURITY

We have taken appropriate technical and organizational measures to protect your personal data against loss or any other unauthorized use. Our safeguards include:

  • Access to personal data is restricted to those employees, agents, contractors, and third parties who need it for business purposes, under strict instructions and confidentiality obligations;
  • Data encryption during transmission and storage;
  • Encryption key management procedures to ensure only authorized personnel can access encrypted data;
  • Strict access controls and multi-factor authentication for staff and systems handling personal data;
  • Regular security audits and vulnerability assessments of IT systems and infrastructure;
  • Binding data processing agreements with all third parties processing your personal data, imposing equivalent security and confidentiality standards;
  • Staff training in data protection and incident response protocols; and
  • Incident management and breach notification procedures in accordance with GDPR requirements.

8. YOUR RIGHTS

You have a number of rights with regard to your Personal Data and the processing thereof:

  • the right to a confirmation from ISE that your Personal Data are being processed or not, and in the event that they are processed, the right to access your Personal Data and additional information about the processing of your Personal Data;
  • the right to rectification of your Personal Data, for example if your Personal Data are not accurate;
  • in certain cases the right to request ISE to delete your Personal Data, for example when your Personal Data is no longer necessary for the purposes for which the Personal Data are collected and processed, if you withdraw your consent (when consent is the legal basis for processing) or if the Personal Data are unlawfully processed;
  • in certain cases, the right to obtain from ISE a restriction on the processing of your Personal Data, for example because you contest the accuracy of your Personal Data;
  • the right to receive, at your request, the Personal Data that you have made available to ISE in a structured and commonly used electronic format and the right to transfer these Personal Data to another controller, where the processing is based on your consent or on an agreement;
  • the right to object to the processing of your Personal Data on the basis of legitimate interests of ISE. When you object, ISE no longer processes your Personal Data unless ISE demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or when it is necessary for the establishment, exercise or defence of a right in legal proceedings;
  • when Personal Data are processed for direct marketing purposes, you have the right to object at any time to the processing of your Personal Data for marketing purposes. In that case, ISE no longer processes your Personal Data for such purposes;
  • the right not to have a decision based solely on automatic processing (including profiling), which has legal consequences or affects you in a far-reaching way; and
  • the right to withdraw your consent at any time (if consent is the basis for the processing). Withdrawal of consent has no retroactive effect. This means that consent no longer applies from the time of withdrawal.

These rights are not absolute. There may be circumstances in which we cannot (fully) implement your request as a data subject. As regards requests for the deletion of Personal Data, it should be taken into account that we will not grant such a request if it is incompatible with the mandatory statutory retention periods of ISE LLC.

If you wish to exercise any of the above rights, please contact us using the contact details mentioned in paragraph 1 of this Privacy Policy. The information provided is in principle free of charge. You may exercise these rights at reasonable intervals.

In addition to the aforementioned rights, you have the right to lodge a complaint with a supervisory Authority. In the Netherlands, this is the Dutch Data Protection Authority (Autoriteit Persoonsgegevens; AP), post office box number 93374, 2509 AJ The Hague, the Netherlands. For more information, please visit the AP website at https://autoriteitpersoonsgegevens.nl.

9. CHANGES TO THE PRIVACY POLICY

We may update this Privacy Policy from time to time in response to legal, technical or business developments. The date of the most recent update can be found at the end of this Privacy Policy.

10. QUESTIONS AND CONTACT DETAILS

If you have any questions or concerns about our use of your personal information or the contents of this Privacy Policy, please email us at privacy@iseurope.org.

 

Lastly updated at 12 May 2026

 

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